Methods for Communicating Your Past Performance to Accelerate Government Sales (2025 Update)
May 20 @ 1:00 pm - 2:30 pm
Format: Live webinar (on-demand recording available on May 29)
Date: May 20, 2025
Time: 1:00 p.m. EDT
Duration: Approx. 90 minutes
Instructor: Joshua Frank, RSM Federal
Learning Credits: 1.5 CPEs, 1.5 ATCs
*Your registration includes access to the on-demand recording.
Revolutionize the way your company presents its experience and past performance in the marketplace. Whether you’re an entrepreneur, a small business owner, or part of a large enterprise, this fast-paced and high-energy session will equip you with the strategies and tools you need to dramatically improve how your company is perceived by buyers and partners.
Led by Mr. Joshua Frank, Managing Partner at RSM Federal and bestselling author, this webinar introduces Value-Mapping—a proven framework used by companies of all sizes to quantify the value of past performance and strategically “bridge” that value to enhance perceived maturity, credibility, and market position.
You’ll explore:
- Why most businesses market their experience with only moderate success
- How to avoid common pitfalls in positioning past performance
- Real-world examples that demonstrate how to reshape your messaging
- Tools and templates to showcase your company’s breadth, depth, and capability
Target Audience: Entrepreneurs, small business owners, marketing, sales, and proposal professionals looking to improve how they market and communicate corporate experience.
